vikram-mehra
Smaller labels face existential threat due to film releases being stalled and public performance revenues drying up
exchange4media Staff Mar 24, 2020 12:26 PM
Saregama will be offering consumers access to over 200 podcast stations along with 5000 pre-loaded songs
exchange4media Staff Feb 17, 2020 2:13 PM
The wired earphones have been specifically designed for an augmented aural experience and come with a 14.2 mm sound driver, Carvaan signature sound and enhanced bass
exchange4media Staff Jan 17, 2020 2:01 PM
Carvaan Mini Legends - Assamese comes pre-loaded with 351 super hit songs and offers other power-packed features like AM/FM, Aux, Bluetooth and USB
exchange4media Staff Oct 1, 2019 3:31 PM
In his keynote session, Mehra, MD, Saregama India, explains how positioning a product in the right way — case in point Saregama Carvaan — can strike a chord with consumers
exchange4media Staff Sep 5, 2019 8:24 AM
The Saregama MD on the new podcast feature in Carvaan 2.0 and how the company intends to partner with brands for curated content
Shikha Paliwal Jul 16, 2019 8:44 AM
Carvaan Mini will be pre-loaded with 351 retro Bengali hits sung by legendary singers like Hemanta Mukherjee, Lata Mangeshkar, Kishore Kumar, Asha Bhosle and Manna Dey
exchange4media Staff Jun 4, 2019 3:16 PM
Carvaan Go comes preloaded with 3000 songs categorised into Artistes, Specials and pre curated Playlists, FM/AM and a micro SD card slot for your personal music
exchange4media Staff Apr 16, 2019 11:25 AM
The Carvaan Mini Legends Telugu offers a collection of 351 popular songs from various artists like Akkineni Nageswara Rao, NT Rama Rao, SP Balasubrahmanyam and Ghantasala
exchange4media Staff Mar 5, 2019 2:00 PM
As of December 5, one million units of Carvaan has been sold since its launch. Carvaan contributes nearly half of Saregama’s music revenue.
Venkata Susmita Biswas Dec 6, 2018 8:50 AM
Mehra elected following the retirement of Shridhar Subramaniam, President- India and Middle East, Sony Music India, as IMI Chairman
exchange4media Staff Nov 1, 2018 8:05 AM
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Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their plans to scale ahead
Misbaah Mansuri Dec 4, 2017 8:50 AM
Saregama India signed a two movie deal with Pen Movies for the acquisition of music rights of their upcoming Bollywood releases which includes Kahaani 2 – Durga Rani Singh.This strategic partnership sees Saregama’s return to film music acquisition after a six year gap
exchange4media Staff Oct 24, 2016 4:23 PM
This is the third big win for LodestarUM, which recently won the media duties for Zivame and Simplilearn and handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others
exchange4media Staff May 24, 2016 12:35 PM
Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu
Deepa Balasubramanian Oct 14, 2014 9:00 AM
Saregama India informed the BSE that its Board of Directors, at a meeting held on August 13, 2014, has decided to appoint Vikram Mehra as Managing Director & added that he will take charge by the end of October 2014
exchange4media Staff Aug 16, 2014 9:54 AM
The campaign titled 'Kitna kuch seekh saktein hai bacche TV se' aims to convey the fact that while television is a great entertainment medium, it is equally a good learning aid
Deepa Balasubramanian Aug 1, 2014 8:32 AM
Launch plans were unveiled when Tata Sky showcased the first ever live telecast of a FIFA match with 4K technology on SONY SIX HD using a 4k set top box at an event
exchange4media Staff Jul 7, 2014 7:59 AM
Conceptualised by O&M, the campaign shows how football fans can now enjoy their favourite FIFA matches on their laptop, anywhere, without disturbing anyone else
exchange4media Staff Jun 21, 2014 10:56 AM
Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with good picture quality
