vikram-mehra

Carvaan Go comes preloaded with 3000 songs categorised into Artistes, Specials and pre curated Playlists, FM/AM and a micro SD card slot for your personal music

exchange4media Staff 16-April-2019

The Carvaan Mini Legends Telugu offers a collection of 351 popular songs from various artists like Akkineni Nageswara Rao, NT Rama Rao, SP Balasubrahmanyam and Ghantasala

exchange4media Staff 05-March-2019

As of December 5, one million units of Carvaan has been sold since its launch. Carvaan contributes nearly half of Saregama’s music revenue.

Venkata Susmita Biswas 06-December-2018

Mehra elected following the retirement of Shridhar Subramaniam, President- India and Middle East, Sony Music India, as IMI Chairman

exchange4media Staff 01-November-2018

Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their plans to scale ahead

Misbaah Mansuri 04-December-2017

Saregama India signed a two movie deal with Pen Movies for the acquisition of music rights of their upcoming Bollywood releases which includes Kahaani 2 – Durga Rani Singh.This strategic partnership sees Saregama’s return to film music acquisition after a six year gap

exchange4media Staff 24-October-2016

This is the third big win for LodestarUM, which recently won the media duties for Zivame and Simplilearn and handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others

exchange4media Staff 24-May-2016

Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu

Deepa Balasubramanian 14-October-2014

Saregama India informed the BSE that its Board of Directors, at a meeting held on August 13, 2014, has decided to appoint Vikram Mehra as Managing Director & added that he will take charge by the end of October 2014

exchange4media Staff 16-August-2014

The campaign titled 'Kitna kuch seekh saktein hai bacche TV se' aims to convey the fact that while television is a great entertainment medium, it is equally a good learning aid

Deepa Balasubramanian 01-August-2014

Launch plans were unveiled when Tata Sky showcased the first ever live telecast of a FIFA match with 4K technology on SONY SIX HD using a 4k set top box at an event

exchange4media Staff 07-July-2014

Conceptualised by O&M, the campaign shows how football fans can now enjoy their favourite FIFA matches on their laptop, anywhere, without disturbing anyone else

exchange4media Staff 21-June-2014

Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with good picture quality

Twishy 30-October-2013

The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky

Saloni Surti 16-August-2013

Extending its ‘For those who don’t have time to watch TV’ campaign across radio, Tata Sky goes strong in the milieu of Phase 3 of cable TV digitisation

Saloni Surti 22-May-2013

To tap the 38 cities undergoing digitisation, Tata Sky has launched a 210-sec long TVC. It is based on the insight that professionals do not find any time to watch TV

Twishy 23-April-2013

Tata Sky is focussing on innovation, value added services & customer service to be competitive in a post-digitised world, says its CMO Vikram Mehra

Abid Hasan 13-March-2013

Tata Sky has launched the Tata Sky Mobile Access app in association with Ryz Media Inc. The new app enables subscribers to user their iPhones, iPads and iPod Touch as a universal remote to control consumer electronic devices in their homes.

exchange4media Staff 30-July-2011

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