vikram-bahl

We’ll keep playing around with ‘Oo La La La Le O’ jingle: United Breweries CMO

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Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization drive, and more

Simran Sabherwal Jul 7, 2025 9:27 AM

‘Premiumisation & experimentation are emerging trends of alco-bev category’

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Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and more

Chehneet Kaur Sep 12, 2024 8:59 AM

Vikram Bahl joins as CMO at United Breweries

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Prior to this, Bahl was Global Brand Vice-President, Nutrition, at Unilever

exchange4media Staff Jan 18, 2023 10:03 AM