Former Royal Challengers Bengaluru owner Vijay Mallya reflects on his decision to buy the franchise in 2008 remembering that many had dismissed the move

e4m Staff Mar 26, 2026 5:00 PM

The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team

Pooja Yadav Nov 7, 2025 9:32 AM

While Raj doesn’t push products in every reel, his very persona has become a trusted voice for smart branding, storytelling, and hustle culture

e4m Staff Jul 29, 2025 3:38 PM

Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation

Chintamani Rao Feb 3, 2021 10:54 AM