ugam
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Ugam will join Merkle, a data-driven marketing agency, part of the Dentsu Aegis Network

exchange4media Staff Jul 15, 2019 6:31 PM

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The league had some nail-biting finishes, including the first tie of the league played out between Chennai Challengers and Mumbai Che Raje

exchange4media Staff May 22, 2019 12:03 PM

We list a few important stories that you may have missed in the week gone by

exchange4media Staff Nov 18, 2017 12:26 AM

Arumugam is best known for her leadership at Madison Media as Group CEO for over 13 years and at Google as Agency Director for over five years

exchange4media Staff Nov 15, 2017 8:58 AM

Nitin Bawankule takes over Punitha Arumugam’s role for interim period

Nitin Bawankule, Director, E-commerce and Online Classifieds will be taking over as Director of Agency Business, Google India on a temporary basis

exchange4media Staff Oct 22, 2014 2:25 PM

 Punitha Arumugam moves on from Google as Director, Agency Business

Arumugam will be on a long, planned break from December 1st and decide next steps after the break

Priyanka Mehra Oct 16, 2014 3:10 PM

93.5 RED FM teams up with SunRisers Hyderabad for IPL

RED FM will be SunRiser's 'Principal Sponsor' and 'Official Radio Partner'. This is their second year of alliance

exchange4media Staff Apr 18, 2014 7:57 AM

DMTI launches post graduate program in digital marketing

The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.

exchange4media Staff Apr 2, 2014 9:03 AM

Tamil GEC Pudhu Yugam appoints new Channel Head

AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on

Deepa Balasubramanian Dec 23, 2013 10:22 AM

Tamil GEC Pudhu Yugam appoints new Channel Head

AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on

Deepa Balasubramanian Dec 23, 2013 7:51 AM

Pudhu Yugam will depict the heritage & culture of Tamil Nadu: RBU Shyam Kumar

The CEO of New Generation Corporation Media talks about the new channel's content strategy, competition in the Tamil GEC space, 10+2 ad cap and more...

Deepa Balasubramanian Nov 21, 2013 8:36 AM

New Tamil GEC Pudhu Yugam bets on content to create differentiation

The channel's content line-up includes 100 hours of in-house content per week comprising 9-10 soaps, reality shows, features & film-based shows

Deepa Balasubramanian Oct 22, 2013 8:43 AM

We are trying to evangelise brand Tamil Nadu: Fourth Dimension's Shankar B

Advertisers have been myopic about Tamil Nadu & don't look beyond ratings. There is enough money in the South and enough brands, says the CEO of Fourth Dimension

Deepa Balasubramanian Oct 16, 2013 8:05 AM

New Generation Media Corp to launch Tamil GEC Pudhu Yugam on Oct 23

Pudhu Yugam will be an advertisement driven, free-to-air HD channel. The content mix includes serials, reality shows, features and film-based shows

Deepa Balasubramanian Oct 11, 2013 8:31 AM

“Distribution is the biggest challenge in the Southern markets”

Distribution is often hampered by political interference. Besides, viewers are confused about opting for DTH or cable network, says RBU Shyam Kumar, CEO, Puthiya Thalaimurai

Deepa Balasubramanian Jul 5, 2013 9:19 AM

How can brands harness the power of digital advtg? Experts reveal mantra...

Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts

Saloni Surti May 15, 2013 6:55 PM

Red FM is principal sponsor of Hyderabad SunRisers

All the team members of Hyderabad SunRisers will sport a Red FM logo on their jersey

exchange4media Staff Apr 8, 2013 9:49 PM

“Content needs to be sharpened for different media platforms”

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

Advertising Club goes national, appts fresh ManCom

With a changed name and a fresh managing committee, Ad Club Bombay, now Advertising Club, is set to embrace the national role it plays

Noor Fathima Warsia Sep 26, 2012 8:18 PM