Highest TVTs: What worked for Star Plus??blur=25

As per data sourced from TAM subscribers, the channel has recorded 728 million TVTs & 708 million TVTs for Weeks 6 & 7 of 2014, respectively. Is it because of good programming or other factors? exchange4media analyses

Abhinav Trivedi Feb 21, 2014 9:41 AM

Sachin's farewell test emerges as highest rated test in the last 8 years in India?blur=25

The match garnered 1739 average TVTs, which remain unmatched since 2005. Star Sports network channels together had the maximum channel share across all genres

exchange4media Staff Nov 22, 2013 8:53 AM

10+2 ad cap will wipe out Rs 300 cr from TV business: Sunil Lulla?blur=25

The MD & CEO of Times Television Network talks about various challenges faced by the TV industry, including digitisation, 10+2 ad cap & the new system of ratings, among other things...

Abhinav Trivedi Aug 29, 2013 9:01 AM

IBF, AAI, ISA & TAM reach consensus on TV audience measurement?blur=25

The media and public will now get to know television viewership in thousands, referred to as TVT. It captures & reflects growth in TV audiences in the country in absolute numbers

exchange4media Staff Jul 26, 2013 7:49 AM