total-tv

CTV’s 207 million reach raises the stakes for unified TV measurement

CTV’s 207 million reach raises the stakes for unified TV measurement?blur=25

The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning

e4m Staff Aug 19, 2026 6:05 PM

India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising

The Connected TV Era?blur=25

FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience

e4m Staff Aug 19, 2026 5:33 PM