toothpaste

Is digital-first marketing the secret agent in oral care now?

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New-age brands are redefining oral care as part of a broader lifestyle and grooming ecosystem, and the marketing focus is primarily on e-commerce marketplaces and social media channels 

Pooja Yadav Oct 24, 2025 8:39 AM

The number one influencer is a dentist: Gunjit Jain, Colgate-Palmolive

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Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, talks about their Oral Health Movement, & more

Chehneet Kaur Jun 24, 2025 9:32 AM

Premiumisation is a key aspect for us: Gunjit Jain, Colgate-Palmolive

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Gunjit Jain, Executive Vice President, Marketing at Colgate-Palmolive (India), talks about their latest campaign, toothpaste industry trends and marketing plans

Chehneet Kaur Oct 14, 2024 9:23 AM

Sensodyne unveils first TV campaign for its toothbrush portfolio

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The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health

exchange4media Staff Jan 2, 2021 7:49 AM

Dabur Red Paste thanks consumers for embracing the brand as 'Desh ka Lal'

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The brand campaign has been conceptualized by Ogilvy Gurgaon

exchange4media Staff Dec 16, 2020 11:34 AM

Sensodyne celebrates the festive spirit with #ForTheLoveOfFestiveFavourites campaign

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Encourages people to keep their traditions alive without worrying about tooth sensitivity

exchange4media Staff Nov 1, 2020 10:00 AM

Aquawhite launches ‘Peppa Pig’ and ‘Hello Kitty’ range of kids oral care products

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The launch of Hello Kitty and Peppa Pig ranges is to further strengthen its existing product lineup of kids celebrity #Brushmates

exchange4media Staff Mar 21, 2020 2:00 AM