Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning

Sunidhi Vijay Jul 1, 2026 9:11 AM

Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth complement; language, customs, local traditions amplify emotional connect 

Sunidhi Vijay Oct 14, 2025 9:15 AM

Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers

Soumya Gawri Nov 26, 2024 9:03 AM