tier-2-cities
As Q-comm players eye Tier-2 and Tier-3 cities, marketers say the real challenge may not be demand — but how brands communicate, build trust and measure impact in these markets
Pooja Yadav Oct 13, 2025 8:54 AM
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM