With the association, the company aims to promote cycling culture among the urban teenagers of the country

exchange4media Staff Oct 27, 2021 1:26 PM

The film is made entirely by using photographs that capture the state of bicycles today

exchange4media Staff Jun 5, 2021 8:42 AM

The campaign idea has been derived based on the insights of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group

exchange4media Staff May 23, 2016 8:08 AM

As part of the mandate, the agency will handle the accounts for all the TI Cycle brands including BSA, Hercules and Lady Bird

exchange4media Staff May 10, 2016 11:53 AM

According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South

Deepa Balasubramanian Jan 9, 2014 8:20 AM

Mani was GM - Marketing and Retail at TI Cycles. He has joined Big FM as Regional Business Head - South

Deepa Balasubramanian Aug 1, 2013 8:04 AM

In a bid for greater consumer connect, channels are venturing into uncharted territories by launching cafés to board games

Synjini Nandi Nov 6, 2012 8:48 PM

TI Cycles of India has signed up their media arrangement with Aegis Media’s Vizeum India. Industry sources peg the value of business at Rs 20 crore. The business moves from Mindshare. It may be recalled, Vizeum had earlier this year won the media duties of BSA Motors, a division of TI Cycles.

exchange4media Staff Dec 15, 2010 7:37 AM