teaming up?blur=25

With the association, the company aims to promote cycling culture among the urban teenagers of the country

exchange4media Staff Oct 27, 2021 1:26 PM


The film is made entirely by using photographs that capture the state of bicycles today

exchange4media Staff Jun 5, 2021 8:42 AM

Lowe Lintas unveils 'Never Challenge a Roadeo' campaign for TI cycles?blur=25

The campaign idea has been derived based on the insights of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group

exchange4media Staff May 23, 2016 8:08 AM

Dentsu WebChutney wins TI Cycles' digital mandate?blur=25

As part of the mandate, the agency will handle the accounts for all the TI Cycle brands including BSA, Hercules and Lady Bird

exchange4media Staff May 10, 2016 11:53 AM

Rajesh Mani heads back to TI Cycles, Chennai?blur=25

According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South

Deepa Balasubramanian Jan 9, 2014 8:20 AM

TI Cycles' Rajesh Mani heads to Big FM?blur=25

Mani was GM - Marketing and Retail at TI Cycles. He has joined Big FM as Regional Business Head - South

Deepa Balasubramanian Aug 1, 2013 8:04 AM

Channels extend on-air identities off screen?blur=25

In a bid for greater consumer connect, channels are venturing into uncharted territories by launching cafés to board games

Synjini Nandi Nov 6, 2012 8:48 PM

Vizeum bags TI Cycles biz?blur=25

TI Cycles of India has signed up their media arrangement with Aegis Media’s Vizeum India. Industry sources peg the value of business at Rs 20 crore. The business moves from Mindshare. It may be recalled, Vizeum had earlier this year won the media duties of BSA Motors, a division of TI Cycles.

exchange4media Staff Dec 15, 2010 7:37 AM