Chaired by Zanny Minton Beddoes, Editor-in-Chief of The Economist, industry leaders like Carolyn Everson, VP Marketing Solutions, Facebook , Keith Weed, CMO, Unilever, Evgeny Morozov, Journalist, Independent and Kasha Cacy-Chief Executive, USA (UM) debated whether tech giants support open societies or are they a threat to them?
Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world
The Economist has announced that they will be handling the magazine’s advertising sales and sponsorship offerings directly in India with effect from August 1, 2011. Till now, Business India’s International division has been handling this portfolio.