AI Business?blur=25

To remain relevant in a dynamic corporate space, marketers are adopting Artificial Intelligence to pave the way for next-generation marketing and advertising that puts the customer at the center

Anjali Thakur May 14, 2019 9:12 AM


According to industry veterans, a quantum shift from advertising to non advertising revenue will be a critical factor for print players to stay relevant in the long run

Ruhail Amin Aug 14, 2018 8:52 AM


Chaired by Zanny Minton Beddoes, Editor-in-Chief of The Economist, industry leaders like Carolyn Everson, VP Marketing Solutions, Facebook , Keith Weed, CMO, Unilever, Evgeny Morozov, Journalist, Independent and Kasha Cacy-Chief Executive, USA (UM) debated whether tech giants support open societies or are they a threat to them?

exchange4media Staff Jun 21, 2018 8:45 AM

Inclusive Internet Index 2018?blur=25

India is ranked 47th out of 86 countries, dropping 11 positions from last year's 36th position, in the Inclusive Internet Index 2018 report, commissioned by Facebook and conducted by The Economist Intelligence Unit.

exchange4media Staff Feb 28, 2018 8:52 AM

What is eating Facebook Instant Articles??blur=25

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Abhinn Shreshtha Apr 28, 2017 8:01 AM

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group?blur=25

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Abhinn Shreshtha Mar 8, 2017 8:47 AM

Magazines get 'Modified'?blur=25

With international and Indian magazines featuring Narendra Modi in their cover stories, the Modi wave seems to have engulfed global political landscape

exchange4media Staff May 26, 2014 9:11 AM

The Economist publishes its annual Books of the Year list?blur=25

The best books of 2011, according to The Economist, were about China, Congo, Afghanistan, Mumbai’s dance bars and quantum physics, among others.

exchange4media Staff Dec 12, 2011 8:56 AM

Aidem is media representative for The Economist online in India?blur=25

Aidem Ventures has been appointed as the media representative for The Economist online business in India to strengthen its presence in the Indian market.

Shree Lahiri Nov 29, 2011 8:03 AM

Connecting businesses in a changing world – the FedEx way?blur=25

FedEx’s latest campaign, titled ‘Connect your Business to a Changing World’, gives business leaders around the globe access to useful and unique content about the trends that are impacting businesses and economies worldwide.

exchange4media Staff Nov 24, 2011 8:02 AM

The Economist to handle sales directly in India?blur=25

The Economist has announced that they will be handling the magazine’s advertising sales and sponsorship offerings directly in India with effect from August 1, 2011. Till now, Business India’s International division has been handling this portfolio.

exchange4media Staff Jul 28, 2011 8:57 AM

Revamp, changes on the anvil for Indian Express, Financial Express?blur=25

The Express Group, which has stayed away from any branding campaigns in recent years, is coming up with promotional campaigns by July-end 2011.

Nitin Pandey May 18, 2011 2:04 PM