‘Rang De India’ is musical tribute featuring Sunidhi Chauhan and Vishal Dadlani

e4m Staff Feb 13, 2026 12:33 PM

News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts

Chehneet Kaur Jan 9, 2026 9:34 AM

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

e4m Staff Oct 18, 2023 10:08 AM

Singer Sunidhi Chauhan features in the campaign

exchange4media Staff Jul 19, 2020 4:00 PM