“Overall, the channel has continued its growth and has made gains on our primary competition. On several weeks we are beating them and every week we will beat them in one market or the other. Our reach is the same as that of HBO and Star Movies. Our goal is to have a channel share of 25-30 per cent this year, “ says Sunder Aaron, Senior Vice President & Business Head, PIX.
PIX is trying hard to break away from the industry perception of being library movie channel. The channel is taking several steps to achieve that. Pix is also eyeing a 25-30 per cent channel share by 2010-end. Sunder Aaron, Senior Vice President and Business Head, PIX, shares the channel’s plans with exchange4media.