sunder-aaron
Airtel QYOU Media

Airtel Digital TV customers can now watch The Q India’s content as part of their monthly DTH pack

exchange4media Staff Dec 19, 2018 3:45 PM

QYou Media

Menon will be responsible for increasing advertising sales, boosting digital channel and mobile platform revenues by creating new opportunities for monetisation

exchange4media Staff Nov 6, 2018 1:26 PM

Pix gives marketing push with ‘Big Break’

40 per cent of the campaign spends have been allocated to digital medium, 20 per cent to television, 30 per cent to print and 10 per cent to radio

Priyanka Mehra Jan 20, 2012 8:41 AM

Sony PIX’s Chicks on Flicks make home on Facebook

Hollywood film review show ‘Chicks on Flicks’ has made a comeback, but this time instead of television, it has taken an online avatar on Facebook.

Suraj Ramnath Dec 19, 2011 8:22 AM

English entertainment war heats up; Sony PIX ties up with Sony Pictures Entertainment

The strategic tie-up gives Sony PIX Indian television premiere rights for exclusive telecast of all new movies released worldwide by Sony Pictures Entertainment in India. With this, the channel is hoping to claim the number one position soon.

Cassandra Serpes Sep 17, 2010 7:59 AM

‘PIX’s reach is the same as that of HBO and Star Movies’

“Overall, the channel has continued its growth and has made gains on our primary competition. On several weeks we are beating them and every week we will beat them in one market or the other. Our reach is the same as that of HBO and Star Movies. Our goal is to have a channel share of 25-30 per cent this year, “ says Sunder Aaron, Senior Vice President & Business Head, PIX.

exchange4media Staff Jan 30, 2010 6:52 AM

PIX to focus on South market in 2010; eyes 25-30 pc channel share

PIX is trying hard to break away from the industry perception of being library movie channel. The channel is taking several steps to achieve that. Pix is also eyeing a 25-30 per cent channel share by 2010-end. Sunder Aaron, Senior Vice President and Business Head, PIX, shares the channel’s plans with exchange4media.

Khushboo Tanna Jan 29, 2010 7:19 AM