Sudeep Narayan?blur=25

Narayan joined Volvo Cars in 2008 and was instrumental in establishing Volvo as a luxury car brand in the country

Ruhail Amin Aug 1, 2020 1:24 AM

Jury members select the best with stage set for OOH Awards 2014?blur=25

With the 2014 installment of the OOH Awards & Conference to be held on March 20, jury members met to go through more than 500 entries across 21 categories before zeroing in on this year's winners

Ankur Gaurav Mar 19, 2014 9:15 AM

"Visibility, contextual targeting, impactful creatives keys to great OOH campaigns"?blur=25

What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? Marketing experts reveal

Abhinna Shreshtha Mar 4, 2014 7:57 AM

Jury announced for OOH Conference and Awards 2014?blur=25

The 14-member Jury panel will be chaired by Karan Bajwa, MD, Microsoft. The Awards, to be held on March 20, will recognise exceptional work in OOH advertising and digital signage

Abhinna Shreshtha Feb 19, 2014 7:51 AM

Brand excitement remains muted at the onset of the New Year?blur=25

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

OOH helps combat the battle of the mind: Sudeep Narayan?blur=25

The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India

Priyanka Nair Sep 4, 2013 7:51 AM

2-min video:  OOH can be more engaging than digital – Sudeep Narayan?blur=25

Marketers haven’t realised the creative potential of OOH. Integration of media can lead to effective outdoor solutions, says Marketing & PR Director, Volvo India

Priyanka Nair Mar 29, 2013 7:01 PM

'BRETAIL', marketing the Volvo way?blur=25

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra Mar 4, 2013 7:59 PM

Integrate digital with print: Sudeep Narayan to advertisers?blur=25

Both time & capturing the relevant space in the newspaper are important aspects for brand building, says Volvo India's Mktg & PR Director

Ruchika Kumar Jul 23, 2012 7:22 PM

Volvo to spend Rs 15 crore on marketing this year?blur=25

The budget will largely be spent on out of home and on-ground events. The car brand will not take the television route as of now

Abhinav Mohapatra Jul 13, 2012 4:46 AM