Video: World Cup has always been a great property to connect with people at an emotional and thematic level: Subhrangshu Neogi?blur=25

Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises

Collin Furtado Feb 26, 2015 9:32 AM

What does the World Cup do for brand recall??blur=25

Leading marketers cite their reasons for association with World Cup, how it drives brand recall, striking an emotional chord with a cricket-frenzied nation

Abid Hasan & Collin Furtado Feb 17, 2015 8:10 AM

World Cup: Is advertising on digital worth the money??blur=25

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Scarecrow bags corporate mandate for Religare?blur=25

Religare appoints Scarecrow Communications as the creative agency for its corporate brand. Ogilvy is the incumbent on the account

exchange4media Staff Jun 26, 2012 8:11 PM