subhash-pais

The AI knows why you saw the ad. What about the advertiser?

Understanding the Value of Ads in Conversational AI?blur=25

Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts

Shantanu David Aug 14, 2026 8:52 AM

What’s an ad impression worth in an AI conversation?

Understanding the Value of Ad Impressions in AI Conversations?blur=25

Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts

Shantanu David Aug 13, 2026 8:59 AM