spykar
ott?blur=25

In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

Spykar fashion brand?blur=25

The new store was launched in Gaya, the second largest city of Bihar near the Lal Kothi compound. This increases the total store count of Spykar in the country to 246

exchange4media Staff Nov 1, 2019 6:06 PM

Instagram?blur=25

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

millenials?blur=25

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza Jul 18, 2019 8:17 AM

Brand Advocates?blur=25

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

digitaladvertising?blur=25

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh Jun 24, 2019 8:37 AM

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Vakharia co-founded the brand in 1992 and has been the COO & Director since 2014.

exchange4media Staff Sep 4, 2018 5:19 PM

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Zenith was selected following a competitive multi-agency pitch

exchange4media Staff Sep 3, 2018 8:54 AM

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The campaign is witnessing a positive response and is taking over social media, encouraging the youth icons of India to share their moves and challenge their friends to do the same.

exchange4media Staff Jun 9, 2018 8:53 AM

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As Goddess Durga arrives with her children to the City of Joy, Tanishq, Spykar, CenturyPly and Jawed Habib are all welcoming them and consumers with innovative campaigns

exchange4media Staff Sep 22, 2017 7:48 AM

Mindshare leads the pack at inaugural Indian Content Marketing Awards?blur=25

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

Scarecrow bags Spykar's creative duties?blur=25

After a multi-agency pitch process, the Mumbai office of Scarecrow Communications has won the creative mandate of jeanswear brand Spykar

exchange4media Staff May 21, 2015 6:45 PM