Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now

Prableen Kaur Gill Aug 13, 2026 9:48 AM

Live streaming and fantasy sports are transforming leagues and franchises into year-round content engines rather than seasonal properties, says a PwC report

Kanchan Srivastava Dec 18, 2025 8:57 AM

Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report

e4m Staff Apr 1, 2025 11:57 AM

According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL

exchange4media Staff May 21, 2020 4:45 PM