south-cinema

Inside South cinema’s endorsement boom: From box office dominance to brand supremacy

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Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal

Pooja Yadav Mar 23, 2026 9:28 AM

South cinema’s next generation is landing brand deals before their big-screen debut

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Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut

Pooja Yadav Mar 10, 2026 9:30 AM

South stars’ endorsement fees rise 30-50% post blockbusters

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Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now command between Rs 3.5 to Rs 7 crore for each endorsement

Jagruti Verma Mar 17, 2025 9:36 AM

8 of 10 South cinema goers visit theatre at least once a month, twice national avg: GroupM

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As per the GroupM South Cinema Audience Behaviour Report, Amazon Prime is the most-used entertainment app across regions

e4m Staff Sep 20, 2023 12:56 PM