The channel celebrates the foundation of Hindi cinema and calls out to vote for their ‘Sadabahar’ stars from the 50s and 60s

exchange4media Staff Mar 22, 2018 6:58 PM

Sony Max 2 breaks even within a year of launch; plans to increase ad rates?blur=25

The channel has been one of the most successful to come out of the Multi Screen Media (MSM) stable, with the channel aggressively selling its inventory only as far six months ago and managing to get 100% of it sold within a short span of time

exchange4media Staff Aug 6, 2015 9:32 AM

Advertising has looked fairly good this year: Neeraj Vyas?blur=25

Neeraj Vyas, SVP & Business Head, Sony Max & Sony MIX talks about positive growth in advertising this year, digitisation woes, spiralling costs, disproportionate ad and distribution revenues and the road so far for MAX 2

Collin Furtado Dec 29, 2014 8:08 AM