snacks
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact
Ganapathy Viswanathan Sep 1, 2026 9:24 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising
Shalinee Mishra Jul 7, 2026 9:12 AM
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition
Peshwa Acharya Mar 7, 2026 6:42 PM
Annu Gupta joins the company following a 13-year stint at Britannia Industries
e4m Staff Feb 21, 2026 9:01 AM
Prior to this, Rajiv Singh was with ITC Limited as Head of Growth & Marketing - ITC Food Tech
Prior to her elevation, Divya Batra held the role of Head of Marketing at the company
BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young India eats, shops, and aspires
Anushka Roy Choudhary Sep 29, 2025 12:51 PM
With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and not just a passing health fad
Soumya Gawri May 27, 2025 9:04 AM
Brands like Bikaji, Bikano, Haldiram’s are pulling out all stops to dish out delectable campaigns to whet consumer appetite for snacks in the festive season
Chehneet Kaur Oct 25, 2024 9:25 AM
The full-service creative duties of the brand will be handled by the agency’s Mumbai office