snacks
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising
Shalinee Mishra Jul 7, 2026 9:12 AM
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition
Peshwa Acharya Mar 7, 2026 6:42 PM
Annu Gupta joins the company following a 13-year stint at Britannia Industries
e4m Staff Feb 21, 2026 9:01 AM
Prior to this, Rajiv Singh was with ITC Limited as Head of Growth & Marketing - ITC Food Tech
Prior to her elevation, Divya Batra held the role of Head of Marketing at the company
BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young India eats, shops, and aspires
Anushka Roy Choudhary Sep 29, 2025 12:51 PM
With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and not just a passing health fad
Soumya Gawri May 27, 2025 9:04 AM
Brands like Bikaji, Bikano, Haldiram’s are pulling out all stops to dish out delectable campaigns to whet consumer appetite for snacks in the festive season
Chehneet Kaur Oct 25, 2024 9:25 AM
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
Experts say that the time is ripe for the packaged food industry to do some introspection in terms of transparency and contributions to the community
Mansi Sharma Jun 9, 2021 9:16 AM
The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi and Assamese
exchange4media Staff Dec 7, 2020 11:57 AM
