shubha-pai

‘YouTube is the living room hero of Indian streaming: Shubha Pai, Google India

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Shubha Pai, Head of Brand Solutions at Google India, delivered a session at the e4m Connected TV Conference on YouTube’s role in shaping the entertainment universe

e4m Staff Jun 19, 2025 2:32 PM

'If your objective is Top of Mind Awareness, your media selection should reflect that'

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Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

e4m Staff Mar 25, 2025 3:21 PM

‘YouTube is where fans stay connected before, after and in between cricket matches’

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Shubha Pai, Head of YouTube Sales and Solutions at Google India, talks about engaging audiences beyond live matches and providing advertisers with opportunities to connect with their consumers

Shantanu David Mar 24, 2025 9:29 AM