I have now become a better practitioner of my craft: Shubha George Red Fuse?blur=25

Shubha George, Managing Director, Red Fuse Asia & CEO, India, talks of her new responsibility and method of integrating all WPP resources to give brand Colgate an advantage

Priyanka Mehra Feb 29, 2016 9:19 AM

Red Fuse Communications promotes Shubha George as MD, Asia?blur=25

In her new role, Shubha will lead the development of integrated marketing communications for Colgate-Palmolive across Asia.

exchange4media Staff Feb 9, 2016 5:36 PM

exchange4media's IDMA 2014 winners celebrate big wins?blur=25

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits

Abhinn Shreshtha Jun 10, 2014 9:15 AM

MEC hits IPL 5 TV ratings prediction spot on?blur=25

For SEC ABC 15+, MEC had estimated an average TV rating of 3.8, which is an increase of 2.5% over IPL 4

exchange4media Staff May 30, 2012 11:45 PM

"IPL should be evaluated in current TV environment"?blur=25

Shubha George, COO, MEC South Asia, discusses industry trends that impacted MEC IPL TV Rating Prediction this year and why a rating of 3.8 is good for advertisers

exchange4media Staff Apr 9, 2012 9:23 AM

Nothing unpatriotic, but CWG is not hot property for advertisers?blur=25

The grand spectacle of the CWG opening ceremony has silenced all critics and has garnered praise from all quarters. So, does this mean that CWG as a property has now suddenly turned attractive to many advertisers, or is it status quo and the property remains as ‘thanda’ as it always has been?

Tuhina Anand Oct 6, 2010 8:02 AM

IPL3 may see 14 pc rise in ratings vis-à-vis 2009: MEC estimates?blur=25

Mediaedge:cia (MEC), in its third edition of ‘Food for Thought’ session, held in Mumbai on March 5, predicted an increase of 14 per cent in viewership for IPL3 vis-à-vis IPL2, but 4 per cent lower than the inaugural IPL. These predictions are for the league matches and among Adults, 15+ years, ABC and CS.

Robin Thomas Mar 8, 2010 7:23 AM