Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers

Ganapathy Viswanathan Aug 17, 2026 12:03 PM

From breaking ground as Lux's first male brand ambassador to popularising Pepsi's "Yeh Dil Maange More" war cry, SRK is unmatched in his appeal when it comes to endorsements

Soumya Gawri Nov 2, 2024 8:45 AM

SRK has joined Tide India as its brand ambassador

e4m Staff Jan 16, 2024 8:26 AM

On King Khan's 58th birthday, we look his endorsement journey this year

e4m Staff Nov 2, 2023 8:37 AM