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From Share of Voice to Share of Model: Marketing’s next big shift?

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Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM

Google turns search results ‘Upside Down’ with ‘Stranger Things’ Easter egg

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Google further extended this engagement with a YouTube video showcasing global search trends for 'Stranger Things'

Vaishnavi Deshpande Jan 9, 2026 4:58 PM

Equal Visibility Economy: How AI is redefining brand discovery and customer acquisition

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AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth

Anuja Jain Dec 15, 2025 9:22 AM