Saregama India signed a two movie deal with Pen Movies for the acquisition of music rights of their upcoming Bollywood releases which includes Kahaani 2 – Durga Rani Singh.This strategic partnership sees Saregama’s return to film music acquisition after a six year gap
Saregama India has appointed Rajeev Rakshit as Head – Corporate Sales & New Initiatives. This is a key role, which aims at innovatively positioning music as the solution to various corporate gifting needs and other out of box ways to reach directly to customers. Rakshit comes to Saregama with 16 years of advertising experience with agencies like Orchard Advertising, where he was Executive Director. He also was solely responsible for the launch of Leo Group’s third agency brand, Black Pencil. Rakshit has also worked with agencies like Everest Brand Solutions, Publicis India, Euro RSCG Advertising, McCann Erickson and Ogilvy.