sangeetha-aiyer
Sangeetha Aiyer?blur=25

Sangeetha Aiyer, Head Of Marketing, NBCUniversal India, talks about a hybrid model of film releases that have emerged out of the COVID-19 crisis, marketing of films during the crisis and more

Tasmayee Laha Roy May 21, 2020 9:42 AM

Sangeetha Aiyer?blur=25

Aiyer was handling marketing and brand initiatives of Network 18 digital platforms

exchange4media Staff Nov 13, 2019 3:01 PM

Guest Column: FB's Newsfeed will cause interesting changes in viewing patterns: Sangeetha Aiyer, A+E NetworksI TV18?blur=25

As 2016 draws to a close, Sangeetha Aiyer, Vice President & Head Marketing - A+E Networks I TV18 talks about social media giant Facebook’s Newsfeed being one of the biggest game-changers and its far-reaching consequences on content consumption

Sangeetha Aiyer Dec 26, 2016 8:15 AM

Almost 30-35% of our annual marketing spends are on 'IRT- India's Deadliest Roads': Sangeetha Aiyer, A+E Networks | TV18?blur=25

Sangeetha Aiyer, VP & Head Marketing A+E Networks | TV18, on HistoryTV18’s new show, its huge scale, marketing plans and how the channel’s localisation strategy shaping up

Madhuwanti Saha Oct 20, 2016 8:12 AM

Digital takes home a larger pie of TV channels' ad spends?blur=25

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado Dec 4, 2014 7:58 AM

Will Indian broadcasters Amplify their tweets??blur=25

Twitter's aggressive monetising strategy with paid promotion tool Amplify is met with caution as well as interest from broadcasters. Early responses indicate the industry is perhaps

Collin Furtado Sep 16, 2014 8:21 AM

TV channels broadening reach through mobile apps?blur=25

Special mobile apps have been recently introduced to increase the level of engagement beyond 30 minutes to one-hour slots. Industry experts feel these apps have made

Collin Furtado Jul 23, 2014 3:05 AM

Pawn Stars visit India to woo the local audiences?blur=25

As part of the promotions, a Google Hangout was held on August 30, followed by a Twitter Q&A, where fans got to interact with the Pawn Stars in person

Abid Hasan Sep 2, 2013 9:04 AM

Viewer engagement sees 10-fold jump with missed calls?blur=25

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Viewer engagement sees 10-fold jump with missed calls?blur=25

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Positive opening for History; grows factual entertainment genre?blur=25

History, the first channel from the TV18 and A+E Networks joint venture, has opened to number two position in the factual entertainment genre. More importantly, the channel has grown the genre’s viewership by 33 per cent.

Noor Fathima Warsia Oct 20, 2011 10:40 AM