sangeeta-israni
ott?blur=25

In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

millenials?blur=25

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza Jul 18, 2019 8:17 AM

Brand Advocates?blur=25

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

digitaladvertising?blur=25

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh Jun 24, 2019 8:37 AM