saffola
Saffola Oodles?blur=25

The TVC by Mullen Lintas reinforces the brand's commitment to taste as well as health

exchange4media Staff Apr 3, 2021 7:50 AM

Saffola Arogyam Chyawan Amrut Awaleha TVC?blur=25

TVC captures how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients

exchange4media Staff Mar 2, 2021 12:46 PM

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Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate 

exchange4media Staff Dec 15, 2020 2:13 PM

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According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards

exchange4media Staff Dec 3, 2020 11:29 AM

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Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19

exchange4media Staff May 4, 2020 6:51 PM

Saffolalife Heart Ka Exam?blur=25

Conceptualised by Mullen Lintas, the campaign aims to educate people about lifestyle habits which may have a significant impact on heart health

exchange4media Staff Sep 28, 2019 8:49 AM

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McCann Mumbai, the incumbent agency, has been working on the account for more than a decade

Neeta Nair Jul 12, 2019 2:04 PM

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The new addition includes Superfood Moringa Green Tea and Green Coffee Instant Beverage Mix

exchange4media Staff Apr 16, 2019 4:37 PM

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CCC opined that Marico’s Losorb claim for their popular products as compared to other single seed oil was inadequately substantiated and misleading by omission

exchange4media Staff Nov 23, 2018 11:09 AM

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Conceptualised by McCann Mumbai, the campaign aims to build awareness about the link between belly-fat and the risk of heart disease

exchange4media Staff Oct 1, 2018 3:14 PM

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Conceptualised and designed by WATConsult, the ‘Beat the Crave’ campaign was launched for the new Saffola Active Slimming Nutri-Shake and aims to help consumers adapt a healthy lifestyle

exchange4media Staff Apr 30, 2018 7:47 PM

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In India, about 42 per cent people eat unhealthy according to a recent Saffolalife study

exchange4media Staff Sep 16, 2017 8:07 AM

Marico launches sub-brand Saffola Aura; enters 600+ cr super premium edible oils category?blur=25

The brand will launch a 360-degree communication campaign through TV, print, and digital media to drive awareness amongst target audience

exchange4media Staff May 6, 2017 8:09 AM

Marico's India business up by 8% to Rs 1,387 crore in Q1 FY17?blur=25

Marico’s hair oil brands grew by 9% in volume terms during the quarter. The company further strengthened its market leadership by 147 bps to 32% volume share (for 12 months ended June 2016) and with value share gain of 85 bps to 25% for the same period

exchange4media Staff Aug 8, 2016 8:08 AM

Marico's Q4 FY16 India business up by 8.4% at Rs 986 crore?blur=25

During the quarter ended March 31, 2016, Marico posted revenue from operations of Rs 1,307 crore, a growth of 7% over Q4 FY15. India business (turnover of Rs 986 crore) grew by 8.4% in volume terms and the international business (turnover of Rs 321 crore) grew by 11% in constant currency terms

exchange4media Staff May 5, 2016 8:07 AM

Madison Media wins India’s only Gold at Festival of Media, Asia Pacific Awards?blur=25

The agency won a Gold for its innovation for Saffolalife World Heart Day under the category Public Service Award. The agency also won a bronze for the same campaign under the category of Best Launch Campaign

exchange4media Staff Apr 1, 2015 9:46 AM

Marico's Harsh Mariwala on innovation & purpose as key differentiators in brand building?blur=25

In his keynote address at Pitch CMO Summit 2015, Marico Industries Chairman Harsh Mariwala traces the journey of Parachute and Saffola, and how constant innovation has made the brands remain market leaders

exchange4media Staff Feb 6, 2015 8:01 AM

Volume growth buoys Marico; net up 21 pc?blur=25

Marico has clocked a turnover of Rs 1,058 crore during Q3 FY12, a growth of about 29 per cent over Q3 FY11. Net profit was up 21 per cent

exchange4media Staff Feb 3, 2012 7:30 AM