rooh
DOOH COVID-19?blur=25

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

Philips?blur=25

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities

exchange4media Staff Dec 27, 2019 2:34 PM

Skoda?blur=25

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

Colgate?blur=25

Conceptualised by FoxyMoron, the campaign features internet sensation Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala

exchange4media Staff Aug 24, 2019 9:15 AM

Coalgate?blur=25

Brand is set to launch parody with the objective of making oral care conversations more enjoyable 

exchange4media Staff Mar 11, 2019 5:02 PM

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The campaign crafted and conceptualized by FCB Ulka stays true to the Rooh Afza brand, and finds a way to connect with Indian millennials who are progressive yet immensely proud of their culture.

exchange4media Staff Apr 24, 2018 1:26 PM

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Mansoor Ali, CMO, Hamdard India, says, consumers are moving away from products that are synthetic or manufactured with chemical processes; be it medicines, cosmetics, home or personal care products.

Dolly Mahayan Mar 29, 2018 8:58 AM

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Hamdard Laboratories (India) is the 109- year old maker of iconic Unani brands and herbal FMCG products such as RoohAfza, Safi, Roghan Badam Shirin, Joshina, Sualin and Cinkara

exchange4media Staff Dec 7, 2017 2:36 PM

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Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch

exchange4media Staff Nov 15, 2017 9:05 AM

Hamdard ventures into new vertical with RoohAfza Fusion drinks?blur=25

The 360-degree campaign by Rediffusion Y&R wants to target a new and younger audience while maintaining loyal consumers

exchange4media Staff May 27, 2017 7:53 AM

Hamdard assigns creative duties to L&K Saatchi & Saatchi?blur=25

The agency was awarded the creative duties for brands like Roghan Badam Shirin (almond oil), Traditional Medicines, Cinkara, Naunehal Gripe Syrup and Corporate Communication duties

exchange4media Staff Sep 22, 2015 3:22 PM

Hamdard selects JWT Mindset as its creative partner for RoohAfza?blur=25

Following a multi-agency pitch, Hamdard chose JWT Mindset. The pitch saw participation of four more agencies besides JWT Mindset

exchange4media Staff Mar 19, 2014 10:39 AM

Hamdard selects JWT Mindset as its creative partner for RoohAfza?blur=25

Following a multi-agency pitch, Hamdard chose JWT Mindset. The pitch saw participation of four more agencies besides JWT Mindset

exchange4media Staff Mar 19, 2014 10:11 AM

Hamdard on the lookout for a creative partner for Rooh Afza?blur=25

The pitch is in its initial stage and is currently underway in Delhi. Triton Communications is currently handling the creative duties of Rooh Afza

Priyanka Mehra Jan 17, 2014 8:20 AM

Rooh Afza targets cola loving preteens?blur=25

After a gap of two years, Rooh Afza has launched its new campaign targeted at milk-shy, cola loving preteens of today to create salience with them

exchange4media Staff Apr 27, 2012 8:15 AM