Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data

Imran Fazal Jul 21, 2026 9:33 AM

Multiple news broadcasters are also expected to seek adjustments to their BARC subscription invoices once ratings resume, according to industry executives familiar with the matter

Imran Fazal Jul 10, 2026 9:20 AM

Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data

Imran Fazal Jul 9, 2026 9:15 AM

Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry

Imran Fazal Jul 6, 2026 11:47 AM

With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time

Imran Fazal Jul 3, 2026 8:59 AM

Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence

Shantanu David Jul 3, 2026 8:57 AM

The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May

Imran Fazal Jun 3, 2026 1:19 PM