Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of On...
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Onam Marketing Insights
The articles explore the evolving marketing strategies surrounding the Onam festival, highlighting the significance of digital platforms, out-of-home advertising, and the role of creators in engaging consumers. Insights reveal substantial financial flows during the festival, indicating its impact on the marketing lands...
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Digital Marketing Growth
Why every marketer should understand Onam
Key Insights
5 Insights
Digital Marketing Growth
Marketers are increasingly leveraging digital platforms to reach consumers during Onam, reflecting a broader trend in festive marketing.
OOH Advertising Surge
Out-of-home advertising is gaining traction as a key strategy for brands looking to capitalize on the festive season.
Creator Engagement
The involvement of creators in marketing campaigns is becoming essential for brands aiming to connect with younger audiences during Onam.
Financial Impact of Onam
The festival generates significant economic activity, with ₹25,000 crore flowing through Kerala in just 15 days, showcasing its importance for marketers.
Evolving Consumer Preferences
Consumer preferences are shifting towards more engaging and interactive marketing experiences during festive seasons like Onam.
Frequently Asked Questions
5 Q&A
Onam is a major annual festival celebrated in Kerala, marking the harvest season and honoring the mythical King Mahabali.
Marketers utilize digital platforms, OOH advertising, and influencer partnerships to engage consumers during the festive season.
Onam generates substantial economic activity, with reports indicating ₹25,000 crore flowing through Kerala during the festival.
Digital marketing allows brands to reach a wider audience and engage consumers effectively during the festive period.
Creators help brands connect with younger audiences through authentic and relatable content during the Onam festivities.
Latest Articles in This Topic
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Why every marketer should understand Onam
Onam 2026: Digital, OOH and creators emerge as marketers' top festive bets
Brands are allocating 40-70% of festive budgets to digital, while OOH and creator partnerships gain prominence this Onam
₹25,000 cr flows through Kerala in just 15 days of Onam: Varghese Chandy
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Mar...
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AI-assisted summary, reviewed by our newsroom
The articles explore the evolving marketing strategies surrounding the Onam festival, highlighting the significance of digital platforms, out-of-home advertising, and the role of creators in engaging consumers. Insights reveal substantial financial flows during the festival, indicating its impact on the marketing landscape.
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