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We list some of the most important stories that you may have missed in the week gone by
exchange4media Staff Jul 15, 2017 8:20 AM
Though Rajiv Rao is moving on to filmmaking he will continue as Ogilvy India’s National Creative Leader till Sonal Dabral takes over
exchange4media Staff Jul 13, 2017 10:35 AM
Beauty Tips By Reshma won in the category Government Engagement
exchange4media Staff Sep 29, 2016 5:06 PM
Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work
Srabana Lahiri Jun 28, 2016 7:50 AM
We need to be fabulous storytellers first. I don’t want people to get overawed by technology; chasing technology more than the idea, story, craft and the skill, says Kunal Jeswani, CEO Ogilvy India, in an exclusive interview with exchange4media
Priyanka Mehra May 31, 2016 8:21 AM
The campaign featuring acid attack victim giving beauty tips has caught the attention of worldwide audiences including The New York Times, The Wall Street Journal, BBC World, and global personalities like Amitabh Bachchan, Ashton Kutcher have already joined the conversation
exchange4media Staff Sep 19, 2015 8:27 AM
Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning?
Sarmistha Neogy Aug 24, 2015 8:36 AM
Titan Raga’s campaign ‘When is the right time to get married?’ tells women not to succumb to undue pressures of getting married for all the wrong reasons
Sarmistha Neogy May 9, 2015 9:37 AM
While brands are making cricket-themed ads, Vodafone has taken a different road. Conceptualised by O&M, 'Farewell' and 'Haircut' demonstrate how Vodafone 3G connection
Sarmistha Neogy Mar 25, 2015 8:37 AM
Madison's Sam Balsara is part of Media Jury. O&M's Rajiv Rao is part of the Film Jury. Encompass Events' Sukrit Himanshu Singh is part of Promo &Activation Jury
exchange4media Staff Mar 18, 2014 8:30 AM
Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations
exchange4media Staff Feb 10, 2014 10:51 AM
The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s 24x7 internet is made for them
The brand's latest 'Made for first love' proposition effectively highlights the network credentials in an engaging manner. The ad showing a love-struck teenager making long calls is fresh
Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video
Portfolio Night, held in Delhi for the first time, saw outstanding pieces of creative work. The level of creativity is getting better every year, say ad gurus
Pepper 2013 has received entries from 80 organisations under 26 categories and 70 sub-categories from the entire southern region
Deepa Balasubramanian Apr 10, 2013 2:41 AM
Dubbed the largest creative awards in South India, last date for receiving entries for Pepper Awards 2013 is March 15
exchange4media Staff Feb 27, 2013 6:48 PM
The ads have the potential to become bigger than ‘Har ek friend’ series from Airtel, say creative honchos
ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music
Rajiv Rao, National Creative Director, Ogilvy & Mather shares best practices for making an outdoor campaign stand out amid the clutter
Priyanka Nair Dec 5, 2012 7:49 PM
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