Azazul Haque?blur=25

As part of the Power Sharing series, Azazul Haque, CCO, Mullen Lintas, says sharing the responsibility of leading an agency eases the pressure and helps manage time more efficiently

Neeta Nair Oct 26, 2020 8:56 AM


We list some of the most important stories that you may have missed in the week gone by

exchange4media Staff Jul 15, 2017 8:20 AM


Though Rajiv Rao is moving on to filmmaking he will continue as Ogilvy India’s National Creative Leader till Sonal Dabral takes over

exchange4media Staff Jul 13, 2017 10:35 AM

Cannes Lions 2016: Collaboration is the trend emerging  out of the festival this year, says Piyush Pandey?blur=25

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work

Srabana Lahiri Jun 28, 2016 7:50 AM

Today we don't walk into a pitch with a sense of arrogance-Kunal Jeswani, Ogilvy?blur=25

We need to be fabulous storytellers first. I don’t want people to get overawed by technology; chasing technology more than the idea, story, craft and the skill, says Kunal Jeswani, CEO Ogilvy India, in an exclusive interview with exchange4media

Priyanka Mehra May 31, 2016 8:21 AM

Ogilvy's #EndAcidSale campaign goes viral?blur=25

The campaign featuring acid attack victim giving beauty tips has caught the attention of worldwide audiences including The New York Times, The Wall Street Journal, BBC World, and global personalities like Amitabh Bachchan, Ashton Kutcher have already joined the conversation

exchange4media Staff Sep 19, 2015 8:27 AM

Single or multiple celebrity endorsers: What works better for a brand??blur=25

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning?

Sarmistha Neogy Aug 24, 2015 8:36 AM

Katrina Kaif tells women not to marry for wrong reasons in Titan Raga ad?blur=25

Titan Raga’s campaign ‘When is the right time to get married?’ tells women not to succumb to undue pressures of getting married for all the wrong reasons

Sarmistha Neogy May 9, 2015 9:37 AM

A creative detour: Vodafone launches 'Speed is Good' campaign for its 3G network?blur=25

While brands are making cricket-themed ads, Vodafone has taken a different road. Conceptualised by O&M, 'Farewell' and 'Haircut' demonstrate how Vodafone 3G connection

Sarmistha Neogy Mar 25, 2015 8:37 AM

Sam Balsara, Rajiv Rao, Sukrit Himanshu Singh in second list of Cannes Lions juries?blur=25

Madison's Sam Balsara is part of Media Jury. O&M's Rajiv Rao is part of the Film Jury. Encompass Events' Sukrit Himanshu Singh is part of Promo &Activation Jury

exchange4media Staff Mar 18, 2014 8:30 AM

Scarecrow felicitates the 'aam aadmi' of Indian advertising?blur=25

Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations

exchange4media Staff Feb 10, 2014 10:51 AM

Vodafone catches pulse of the youth with 'uninterrupted sharing' proposition?blur=25

The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s 24x7 internet is made for them

Twishy Nov 25, 2013 8:42 AM

Cupid strikes at Vodafone?blur=25

The brand's latest 'Made for first love' proposition effectively highlights the network credentials in an engaging manner. The ad showing a love-struck teenager making long calls is fresh

Twishy Aug 22, 2013 8:17 AM

Vodafone launches the musical ZooZoo internet army?blur=25

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video

Twishy May 28, 2013 7:46 PM

Young talent woos creative honchos @Leo Burnett’s Portfolio Night?blur=25

Portfolio Night, held in Delhi for the first time, saw outstanding pieces of creative work. The level of creativity is getting better every year, say ad gurus

Twishy May 23, 2013 8:13 PM

Pepper Awards 2013 receives 1,100 entries?blur=25

Pepper 2013 has received entries from 80 organisations under 26 categories and 70 sub-categories from the entire southern region

Deepa Balasubramanian Apr 10, 2013 2:41 AM

Cochin Ad Club back with 7th edition of Pepper Awards?blur=25

Dubbed the largest creative awards in South India, last date for receiving entries for Pepper Awards 2013 is March 15

exchange4media Staff Feb 27, 2013 6:48 PM

“Vodafone’s new ads deliver message crisply”?blur=25

The ads have the potential to become bigger than ‘Har ek friend’ series from Airtel, say creative honchos

Twishy Dec 28, 2012 8:18 PM

Telecom advtg eye the space “inside a consumer’s head”?blur=25

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy Dec 13, 2012 8:07 PM