We list some of the most important stories that you may have missed in the week gone by

exchange4media Staff 15-July-2017

Though Rajiv Rao is moving on to filmmaking he will continue as Ogilvy India’s National Creative Leader till Sonal Dabral takes over

exchange4media Staff 13-July-2017

Beauty Tips By Reshma won in the category Government Engagement

exchange4media Staff 29-September-2016

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work

Srabana Lahiri 28-June-2016

We need to be fabulous storytellers first. I don’t want people to get overawed by technology; chasing technology more than the idea, story, craft and the skill, says Kunal Jeswani, CEO Ogilvy India, in an exclusive interview with exchange4media

Priyanka Mehra 31-May-2016

The campaign featuring acid attack victim giving beauty tips has caught the attention of worldwide audiences including The New York Times, The Wall Street Journal, BBC World, and global personalities like Amitabh Bachchan, Ashton Kutcher have already joined the conversation

exchange4media Staff 19-September-2015

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning?

Sarmistha Neogy 24-August-2015

Titan Raga’s campaign ‘When is the right time to get married?’ tells women not to succumb to undue pressures of getting married for all the wrong reasons

Sarmistha Neogy 09-May-2015

While brands are making cricket-themed ads, Vodafone has taken a different road. Conceptualised by O&M, 'Farewell' and 'Haircut' demonstrate how Vodafone 3G connection

Sarmistha Neogy 25-March-2015

Madison's Sam Balsara is part of Media Jury. O&M's Rajiv Rao is part of the Film Jury. Encompass Events' Sukrit Himanshu Singh is part of Promo &Activation Jury

exchange4media Staff 18-March-2014

Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations

exchange4media Staff 10-February-2014

The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s 24x7 internet is made for them

Twishy 25-November-2013

The brand's latest 'Made for first love' proposition effectively highlights the network credentials in an engaging manner. The ad showing a love-struck teenager making long calls is fresh

Twishy 22-August-2013

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video

Twishy 28-May-2013

Portfolio Night, held in Delhi for the first time, saw outstanding pieces of creative work. The level of creativity is getting better every year, say ad gurus

Twishy 23-May-2013

Pepper 2013 has received entries from 80 organisations under 26 categories and 70 sub-categories from the entire southern region

Deepa Balasubramanian 10-April-2013

Dubbed the largest creative awards in South India, last date for receiving entries for Pepper Awards 2013 is March 15

exchange4media Staff 27-February-2013

The ads have the potential to become bigger than ‘Har ek friend’ series from Airtel, say creative honchos

Twishy 28-December-2012

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy 13-December-2012

Rajiv Rao, National Creative Director, Ogilvy & Mather shares best practices for making an outdoor campaign stand out amid the clutter

Priyanka Nair 05-December-2012