Vikas Khanna?blur=25

The task involves the Bigg Boss housemates undergoing a cook-off challenge in which they will have to prepare dishes with Quaker Oats

exchange4media Staff Jan 9, 2020 12:45 PM


The film applauds the various roles of a woman and features celebrity chef Vikas Khanna

exchange4media Staff May 8, 2019 1:50 PM


Varun Channa, Sr. VP and Managing Partner for JWT's business unit PO1 confirmed this development with exchange4media.

Misbaah Mansuri Aug 13, 2018 6:08 PM


Brands like Kurkure, Paytm and Quaker Oats took experiential marketing to another level by establishing a sweet connect with the consumers and thereby upping their content marketing game

exchange4media Staff Sep 7, 2017 7:50 AM


Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending support and drive

exchange4media Staff Sep 6, 2017 9:26 AM


The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

exchange4media Staff Jul 22, 2017 8:31 AM

How PepsiCo built relevance for Quaker Oats?blur=25

Vidur Vyas, Marketing Director, PepsiCo – Foods, narrated the entire saga of how Quaker Oats created a category for oats that was non-existent in the country at the Pitch CMO Summit 2011, presented by Jagran Group.

Shree Lahiri Nov 29, 2011 7:41 AM

Pitch Exclusive: Marketing the unusual?blur=25

The success of brands like Hair Xpreso from Jawed Habib, Quaker Oats, Flipkart.com and the Shiva Trilogy books by Amish Tripathi are a few examples that show that if applied rightly, marketing principles can work wonders for the undermarketed categories too...

exchange4media Staff Oct 18, 2011 9:29 AM

For BBDO India, creating action is the mantra?blur=25

Josy Paul, Chairman and NCD, BBDO India, is finding an interesting pattern that’s emerging from their work for the clients. He feels that if earlier it was language that ruled advertising, now it is all about action. By action one doesn’t mean the act of getting people to buy products, but communication that prompts involvement of consumers.

Tuhina Anand Jan 12, 2010 7:18 AM