Purple Focus, a full service mid-sized agency, has bagged the creative mandates for Shakti Pumps (India) Ltd and Aakriti Group. The cumulative size of the two wins is pegged at Rs 20 crore. Rohit Bindal, Vice President, Purple Focus, has confirmed the wins to exchange4media.
Purple Focus, a full service advertising and marketing communication solutions agency, has been aggressively fueling growth plans. The agency has roped in Arvind Pal Singh as National Creative Director. The appointment comes in the wake of a major restructuring programme that the agency had undergone recently.