proprietary-metric

dentsu’s Narayan Devanathan bets on ‘attentive reach’ as next currency of digital impact

dentsu’s Narayan Devanathan bets on ‘attentive reach’ as next currency of digital impact?blur=25

Narayan Devanathan, President and Chief Strategy Officer, South Asia at dentsu, spoke at the dentsu-e4m Digital Report 2026 launch on developing a proprietary metric, AI-driven agents and more

e4m Staff Feb 3, 2026 8:24 AM