personalized-marketing

Criteo partners Jivox to empower brands to accelerate ROI

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Jivox and Criteo will be helping brands achieve better ROI through optimized media spend while saving money on production costs

exchange4media Staff Mar 13, 2020 3:26 PM

Pitch CMO Summit: Duroflex MD Mathew Chandy decodes the power of personalization

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Chandy spoke about the rise of Chinese companies and how they challenge already established technology giants such as Google

exchange4media Staff Oct 7, 2019 8:53 AM

Pitch CMO Summit: The future is not going to be only personalization: Balaji Prakash

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Prakash, Senior Vice President and Head of Sales & Marketing, EID Parrys, spoke about product-oriented personalization, individual-oriented pricing and much more

exchange4media Staff Oct 5, 2019 8:32 AM

Pitch CMO Summit: How is the retail industry personalizing marketing

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The panel discussion was moderated by B Srinivasan, and the panellists were Tanuj Choudhry, S Subramanian and Nishanth Chandran

exchange4media Staff Oct 5, 2019 8:10 AM

'Marketers need to look at personalised communication to generate business for brands'

Rajesh Ramakrishnan Pitch CMO 2019?blur=25

Pitch CMO Summit 2019: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, gave the valedictory address and explained how personalisation has become an indispensable part of marketing

exchange4media Staff Apr 29, 2019 9:39 AM