ICMA 2018: Let’s be strict but not ruthless: R Balki at the jury meet

The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well execut...

ICMA 2018: How do you see brands using Content Marketing?

ICMA 2018 jury members from TBWA\ India, Mindshare and Brand Eagle Consulting list key trends in the content-marketing space

I knew 'Blink to Speak' was a valuable idea: Parixit Bhattacharya, CCO, TBWA\ India

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the id...

Cannes Lions 2018: FCB India bags Gold; India metal tally stands at 17

FCB India bags Gold and Bronze in Direct Lions; Cheil India gets bronze in Innovation Lions, and TBWA\ India wins silver in Product Design Lions

Deepak Singh joins TBWA\India as National Head of Art

In his new role, Singh will report to Parixit Bhattacharya, Chief Creative Officer, TBWA\ India Group

"India is still a TV market; getting digital to the heart will take time"

Many big agencies in India are based on the legacy principle of TV first and everything else second, says Keith Smith, President – International, TBWA...

TBWA\India appoints new CCO, further strengthens digital capability

TBWA\India brings on board Parixit Bhattacharya as Group CCO. The agency looks at the next level of creative growth with a focus on digital & integrat...

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