paid-marketing

Are influencers being paid to drive negative narratives about celebrities?

Kartik Aaryan, Tara Sutaria , Akshaye Khanna?blur=25

Recent events around Kartik Aaryan, Tara Sutaria and Akshaye Khanna highlight the workings of an informal, largely unregulated influencer-driven publicity ecosystem

Shalinee Mishra Jan 9, 2026 8:53 AM

'All brands and influencers must demand honesty and responsibility from each other'

Manisha Kapoor?blur=25

Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more

Misbaah Mansuri Feb 22, 2021 8:29 AM