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Signage and banners of the OYO-RCB partnership can be seen at various OYO hotels across the city

exchange4media Staff May 19, 2018 8:52 AM

Brands flock to leverage Ujjain Kumbh Mela; FMCG & BFSI take the lead?blur=25

Brands are trying various innovative marketing approaches to reach out to their customers, with up to 50-60 million footfalls expected at Ujjain Kumbh over a period of one month

Sarmistha Neogy Apr 27, 2016 8:15 AM

OYO Rooms launches new brand campaign #OneForEveryone?blur=25

The campaign consists of eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room

exchange4media Staff Dec 19, 2015 8:45 AM

OYO Rooms attempts humour in maiden TVCs?blur=25

The campaign conceptualised by Boring Brands talks about the convenience of booking and standard amenities that all OYO Rooms provide

Sarmistha Neogy Sep 15, 2015 7:52 AM

Why are brands going digital-first and digital-only??blur=25

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy Sep 15, 2015 7:46 AM

Madison Media wins media duties of OYO Rooms?blur=25

The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam Balsara, Chairman and MD of Madison World

Priyanka Mehra Sep 9, 2015 8:50 AM