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United Breweries registers trademark for Kingfisher jingle ‘Oo La La La Le O’

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With this registration, United Breweries Limited becomes the first company in the alcoholic beverages category in India to secure a registered sonic trademark

e4m Staff Feb 20, 2026 3:29 PM

We’ll keep playing around with ‘Oo La La La Le O’ jingle: United Breweries CMO

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Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization drive, and more

Simran Sabherwal Jul 7, 2025 9:27 AM