october-1
10+2 ad cap: Select channels play 12 mins of commercial ads instead of 10 mins

Few channels complying with 10+2 are utilising all 12 mins for commercial ads. Till a strong decision is not taken, every b'caster will customise the norm, and confusion will prevail

Abhinav Trivedi Oct 9, 2013 8:21 AM

D-Day for 10+2 ad cap is here. What now?

Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour

Priyanka Mehra Sep 30, 2013 9:32 AM

D-Day for 10+2 ad cap is here. What now?

Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour

Priyanka Mehra Sep 30, 2013 8:23 AM