naveen-kukreja
Marketing and storytelling are about creating experiences, say industry experts?blur=25

The sixth edition of exchange4media’s CMO League took place yesterday in Gurgaon, where best-selling author of the Shiva Trilogy, Amish Tripathi exchanged thoughts and insights with the other panelists in the context of his own experiences of marketing his debut novel

Proyashi Barua Nov 5, 2015 8:26 AM

PolicyBazaar to spend Rs 80-100 crore on marketing this financial year?blur=25

The brand has roped in Kapil Sharma for their new campaign, which has been conceptualised by Lowe Lintas

Sarmistha Neogy Jul 24, 2015 10:17 AM

PolicyBazaar to spend Rs 80-100 crore on marketing this financial year?blur=25

The brand has roped in Kapil Sharma for their new campaign, which has been conceptualised by Lowe Lintas

Sarmistha Neogy Jul 24, 2015 8:29 AM

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait??blur=25

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

Viewability in display advertising gains prominence among advertisers?blur=25

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM