The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max

exchange4media Staff Feb 12, 2020 12:40 PM

The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year

exchange4media Staff Mar 22, 2018 8:56 AM

Today, brands & youth are talking a different language. If you don’t understand their requirements & understand what their needs are, then you are out of the race, says Anilkumar Sathiraju, AVP & Head - South, DDB Mudra Max

Deepa Balasubramanian Aug 2, 2014 12:12 PM

The fourth edition of exchange4media's OOH Conference & Awards will be held on March 20, and with the kind of entries pouring in, this year too is poised to be a win-win for the industry

exchange4media Staff Feb 11, 2014 8:05 AM

Brands need to be able to address the barriers to purchase in the store environment by providing the right mix of brand theatre, says Mandeep Malhotra, President, Mudra Max

Mandeep Malhotra Nov 18, 2013 8:03 AM

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra Nov 5, 2013 8:03 AM

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 9:24 AM

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 8:11 AM

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti Sep 9, 2013 7:48 AM

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...

Abhinav Trivedi Apr 15, 2013 9:29 PM

“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max

Synjini Nandi Feb 27, 2013 7:56 PM

Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...

Priyanka Nair Jan 29, 2013 6:37 PM

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff Dec 11, 2012 7:29 PM

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff Dec 11, 2012 7:29 PM

While the OOH industry had a flat growth in the first half of 2012, it is gearing up for the festival season to attain sustainability

Priyanka Nair Oct 30, 2012 7:34 AM

WGC was so far working with two media agencies. The account size is pegged at Rs 30-35 crore

Noor Fathima Warsia Aug 20, 2012 2:47 AM

After coming up with a series of OOH initiatives for Tata Housing’s various properties, DDB Mudra Max has again helped the brand create buzz in Mumbai and Thane

Priyanka Nair Apr 2, 2012 9:54 AM

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM

Volkswagen was declared OOH Advertiser of the Year at the OOH Advertising Awards, while DDB Mudra Max was adjudged OOH Agency of the Year

exchange4media Staff Mar 17, 2012 5:45 PM