mudra-max

The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year

exchange4media Staff Mar 22, 2018 8:56 AM

“If you’re not talking the language of ‘Digital’, you’re out of the business”

Today, brands & youth are talking a different language. If you don’t understand their requirements & understand what their needs are, then you are out of the race, says Anilkumar Sathiraju, AVP & Head - South, DDB Mudra Max

Deepa Balasubramanian Aug 2, 2014 12:12 PM

Will we see another photo finish at the 2014 OOH Awards?

The fourth edition of exchange4media's OOH Conference & Awards will be held on March 20, and with the kind of entries pouring in, this year too is poised to be a win-win for the industry

exchange4media Staff Feb 11, 2014 8:05 AM

"To deliver a fabulous customer experience, you have to end in a fabulous way"

Brands need to be able to address the barriers to purchase in the store environment by providing the right mix of brand theatre, says Mandeep Malhotra, President, Mudra Max

Mandeep Malhotra Nov 18, 2013 8:03 AM

Guest Column: Marketers, it is time to think rural!

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra Nov 5, 2013 8:03 AM

Idea Cellular's outdoor duties slated to go to Mudra Max

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 9:24 AM

Idea Cellular's outdoor duties slated to go to Mudra Max

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 8:11 AM

EEMAX 2013: Encompass leads with 6 metals, Candid Mktg bags 5 metals

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti Sep 9, 2013 7:48 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

How IPL gets it right every time? Learnings for b'casters...

IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...

Abhinav Trivedi Apr 15, 2013 9:29 PM

My fav TV character: Ram Kapoor of ‘Bade achhe lagte hain’

“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max

Synjini Nandi Feb 27, 2013 7:56 PM

Five reasons why transit media is the way to go

Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...

Priyanka Nair Jan 29, 2013 6:37 PM

Prachar bags media mandate for Shakti Pumps

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff Dec 11, 2012 7:29 PM

Prachar bags media mandate for Shakti Pumps

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff Dec 11, 2012 7:29 PM

Outdoor industry banks on the festive season

While the OOH industry had a flat growth in the first half of 2012, it is gearing up for the festival season to attain sustainability

Priyanka Nair Oct 30, 2012 7:34 AM

World Gold Council consolidates media with Maxus

WGC was so far working with two media agencies. The account size is pegged at Rs 30-35 crore

Noor Fathima Warsia Aug 20, 2012 2:47 AM

DDB Mudra Max creates innovative OOH campaign for Tata Housing

After coming up with a series of OOH initiatives for Tata Housing’s various properties, DDB Mudra Max has again helped the brand create buzz in Mumbai and Thane

Priyanka Nair Apr 2, 2012 9:54 AM

OOH Awards winners thrilled: Watch Videos

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM

OOH Advtg Awards: Volkswagen, Mudra Max sweep the stakes

Volkswagen was declared OOH Advertiser of the Year at the OOH Advertising Awards, while DDB Mudra Max was adjudged OOH Agency of the Year

exchange4media Staff Mar 17, 2012 5:45 PM

Flashed Yesterday: Jyothy Laboratories moves Henkel’s media biz

DDB Mudra Max and Lintas Media Group get the business. The move comes in the wake of Jyothy’s acquisition of Henkel in 2011

exchange4media Staff Mar 2, 2012 7:50 AM