The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach

Kanchan Srivastava Apr 14, 2026 8:42 AM

The appointment is supported with the launch of ‘Thoda Plan, Thoda Complan’ campaign

e4m Staff Feb 9, 2026 2:30 PM

This sonic trigger aims to re-establish Complan’s presence in the fast, functional landscape of Q-commerce

e4m Staff Sep 10, 2025 7:09 PM

The account will be handled by the Mumbai office of Lowe Lintas

e4m Staff Dec 18, 2024 5:37 PM

The nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults

e4m Staff Oct 3, 2024 4:19 PM

The brand has unveiled a new TVC for the launch featuring actor Sneha

e4m Staff Jul 30, 2024 12:18 PM

e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday

e4m Staff Feb 25, 2024 8:00 AM

South Indian actress Sneha will headline Complan's campaign in the south

e4m Staff Jan 18, 2024 3:37 PM