mpa-video-industry-analysis

Online video accounted for 46% of India's content investment in 2025; TV stands at 42%

India's Online Video Investment Surpasses TV for First Time in 2025?blur=25

According to Media Partners Asia’s Video Content Dynamics 2026 report, Indian users streamed an estimated 420 billion hours of online video during the year

e4m Staff 1 hour ago