MP Birla Cement Holi Ad?blur=25

Based on a poem by radio presenter Neelesh Mishra narrating a spouse’s longing for the presence of their significant other, the film pays homage to the love and longing that Krishna bore for Radha

exchange4media Staff Mar 9, 2020 1:02 PM

Samrat cement?blur=25

The cement brand has used, for the first time, an audio-visual commercial campaign for the heritage brand Samrat

exchange4media Staff Dec 14, 2019 8:07 AM


The Braille flag cast in concrete will be carried to several blind schools across the country, allowing students to partake more completely in the celebrations of the 70th Anniversary of our Republic

exchange4media Staff Jan 28, 2019 12:01 PM


The campaign put forward the message that the real worth of cement is measured by the quality of concrete it produces and the test of concrete lies in the load bearing capacity of foundations, pillars and roofs.

exchange4media Staff May 7, 2018 2:59 PM