mobile-content

Mobile ‘short drama' ad spend up 423% in Indian subcontinent

Short Drama Ad Spend Soars 423% in Indian Subcontinent?blur=25

As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs

e4m Staff Jun 17, 2026 4:58 PM

Rise of microdramas: How strong is the plot?

Rise of microdramas?blur=25

Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content

Aditi Gupta Mar 20, 2026 8:40 AM