microinfluencers

Trust, cost & flexibility: Why influencers beat celebrities for brand endorsements

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Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is

Tiffany Delmore Oct 20, 2020 9:18 AM

Sharechat aids brands with micro-influencer-led strategies

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The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

While US lobbyists demand transparency on social media endorsements; India lags behind

While US lobbyists demand transparency on social media endorsements; India lags behind?blur=25

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas Dec 8, 2016 8:25 AM

Call to bring undisclosed social media endorsements under scanner

Call to bring undisclosed social media endorsements under scanner?blur=25

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff Dec 2, 2016 8:28 AM