Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM


Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM


IMPACT from the exchange4media Group, organised a roundtable on the evolving relationship between CMO and CTO, its different agendas and emergence of the Chief Marketing Technologist

exchange4media Staff Aug 6, 2018 8:57 AM

FCB Ulka's MG Parameswaran starts new innings with Brand-Building?blur=25

The new outfit will focus on brand strategy, marketing communication strategy; start-up advisory, brand management coaching, and preparation of brand plans

exchange4media Staff Apr 16, 2016 7:28 AM

Power jury meets today to select IMPACT’s 50 Most Influential Women, 2016?blur=25

Overwhelming response to initiative; more than 100 new names on nominee shortlist

exchange4media Staff Mar 2, 2016 7:56 AM

1 Year of Modi Govt: PM delivered the bang for the buck, say ad honchos?blur=25

Ogilvy's Piyush Pandey, FCB Ulka's MG Parameswaran, Grey's Sunil Lulla, Rediffusion Y&R's Dhunji Wadia and Taproot's Santosh Padhi give their views on PM Modi's one year as the head of nation, and expectations from him going forward

Priyanka Mehra and Aditi Raval May 26, 2015 8:01 AM

Goafest celebrates 10 years; announces first list of speakers?blur=25

First list of speakers for the Knowledge Seminars includes Ted Lim- CCO, Dentsu Aegis Network Asia Pacific, Alan Moseley- President and Creative Officer, 180 Amsterdam, Neil Stewart- Head of Agency, APAC Region, Facebook, Guy Abrahams- Worldwide Strategic Marketing Officer, ZenithOptimedia and Devdutt Pattanik- Author & Mythologist

exchange4media Staff Mar 3, 2015 3:54 PM

"Despite all talk of customer-centricity, most firms remain woefully product-centric"?blur=25

Success is measured by product units sold. In all this product-fixation, the customer is lost, says renowned marketing strategy expert Niraj Dawar

Priyanka Mehra Dec 18, 2013 9:16 AM

ZEE unveils new corporate brand identity?blur=25

The new brand positioning, ‘Vasudhaiva Kutumbakam’, highlights ZEE’s Indian heritage as well as reinstates its presence across the world

exchange4media Staff Jun 21, 2013 8:08 AM

IAA Olive Crown Awards calls for entries?blur=25

This year participation is invited from across Asia. The last date for entries is January 31, 2013

exchange4media Staff Jan 8, 2013 6:35 PM

Arvind Sharma elected President of AAAI?blur=25

Arvind Sharma takes over from Nagesh Alai, who will be the ex-officio member of the new AAAI Executive Committee. MG Parameswaran is the new Vice-President of AAAI

exchange4media Staff Aug 1, 2012 7:30 PM

IMPACT Annv Spl: MG Parameswaran on brand development?blur=25

MG Parameswaran Executive & CEO, Draftfcb Ulka, Mumbai elucidates on the seven key aspects on brand development in the new environment.

MG Parameswaran Dec 5, 2011 7:59 AM